AFH Wealth Management has announced the acquisition of Avidity Wealth Management Limited, a St Albans-based financial planning firm, as part of its ongoing national growth strategy.

Following the deal, Avidity will be rebranded as AFH Wealth Management St Albans, further strengthening AFH’s presence in the South-East. The firm’s team will integrate directly into AFH from the outset, rather than operating as a standalone subsidiary.

Expansion across the UK
The acquisition marks another milestone in AFH’s long-running expansion, with the group having acquired 139 firms over the past two decades. The addition of Avidity enhances AFH’s capability to deliver comprehensive financial planning services to clients across the UK.

Founded in 2010, Avidity Wealth Management has developed a strong reputation for holistic financial planning, advising individuals and corporate clients on investments, pensions, tax planning and protection. The firm manages over £750 million in Funds Under Management and supports approximately 1,800 clients.

The team includes 11 qualified financial advisers and 13 support staff, bringing more than 150 years of combined industry experience, which will now be backed by AFH’s wider resources and infrastructure.

Shared values
Alan Hudson, CEO of AFH, said: “We are delighted to welcome the Avidity team to AFH. Their depth of experience, client-first values, and strong regional presence make them an excellent fit for our business. This acquisition not only strengthens our footprint in the South-East but also reinforces our commitment to delivering high-quality, personalised financial advice across the UK.”

Tim Yates, Founder & Managing Director of Avidity, commented: “This partnership is an exciting new chapter for our clients and team. AFH shares the same values and client-first mentality that have always been at the heart of Avidity’s approach. Their scale and expertise will allow us to enhance the services and support available to our clients, while maintaining the personal, relationship-driven advice we are known for.

“All Avidity advisers will continue in their current roles, ensuring continuity and a seamless experience for clients. Together with AFH, we look forward to building on our shared commitment to providing exceptional financial planning and wealth management services.”