Debretts Group has announced its expansion into the wealth management sector through the acquisition of Marylebone-based private client firm HJP Wealth Planning, marking a major strategic shift for the historic brand.

The move brings Debretts — best known for its long-standing publishing and etiquette heritage — into the regulated financial advice market for the first time, signalling a diversification strategy centred on high-net-worth families and multi-generational planning.

HJP Wealth Planning, founded in 2012, provides holistic financial planning, investment management and retirement advice to affluent clients across London and the South East. The advisory team will continue to operate under its existing FCA permissions while integrating into Debretts Group’s broader client services proposition.

Debretts said the acquisition is the first in a planned series of moves to build a modern wealth platform aligned with the group’s brand position among UHNW and HNW households. The company noted that its expansion into financial services reflects growing demand from private clients for joined-up advice and lifestyle support.

A spokesperson for Debretts commented:

“This acquisition represents an important evolution for the Debretts Group. Our clients increasingly expect a seamless experience across wealth, lifestyle and family services — and this deal allows us to build a truly integrated offering that reflects those needs.”

 

Further details — including the size of the deal and plans for wider consolidation — have not yet been disclosed.