Private equity backed MKC Wealth has acquired Yodelar Investments and its affiliated digital platform Yodelar.com, adding £120m in assets under advice and 270 high-net-worth (HNW) clients to MKC Wealth’s portfolio.

Founded in 2017, Yodelar.com provides fund performance data and investment analysis to retail investors, acting as a gateway for those seeking financial advice. Its regulated advice arm, Yodelar Investments, was established two years later in 2019.

Yodelar’s team of six includes three financial advisers who primarily serve clients through remote channels, including video calls and telephone consultations.

Sean Deery, head of Yodelar.com said: “A large proportion of those that see value in Yodelar, and its data analysis, are non- restricted financial advisers as well as high net worth investors.

“In our opinion Yodelar has recognised the transparency modern consumers want and this clearly aligns with MKC’s values.”

Yodelar.com will retain its brand however Yodelar Investment will now operate under the MKC Wealth brand.

Dominic Rose, chief executive of MKC Wealth, added: “We now have the online business of Yodelar.com which is growing incredibly fast generating significant numbers of new advice enquiries that we can support via our financial planning team.

“In addition to the existing remote advice offering of Yodelar, we can offer the clients a face-to-face service which will increase the proportion of enquiries via the website who become long-term financial planning clients.”

 

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