Digital wealth manager Moneyfarm has acquired investment firm Willis Owen Limited, subject to regulatory approval.

This acquisition brings an additional £680 million of assets under management to the Moneyfarm group, pushing the total to over £5 billion. This acquisition marks the firm’s third in the UK over the past three years, following its integrations of Profile Pensions and Wealthsimple’s UK book of business.

The completion of the transaction is expected to be finalised in the first quarter of 2025.

Willis Owen’s customers will have access to Moneyfarm’s broader range of investment solutions.

Giovanni Daprà, Moneyfarm’s Co-founder and CEO, says: “This acquisition marks a significant milestone in our growth journey and reinforces our mission to make investing simple and accessible. Willis Owen’s strong reputation and dedication to its clients align closely with our hybrid model, which integrates expert guidance with advanced technology to meet the evolving needs of today’s investors.”

Willis Owen’s Jason Chapman adds: “This partnership could not come at a better time, as more consumers seek digital-first solutions that retain the human touch to help their decision-making. Joining Moneyfarm ensures our clients have access to an enhanced range of wealth solutions to comprehensively plan for their financial futures.”