Remember that you’re in control of the negotiation process. Don’t be afraid to push back on terms that don’t align with your goals or to walk away from a deal if it doesn’t feel right. Confidence in your worth and the value of your company can help alleviate feelings of regret later on.

In advance of meetings with your buyer, role play in your head the topics that are most likely to be negotiated. Picture yourself answering the questions calmly and confidently. By preparing in this way you will minimise emotion in the moment and will be a in a position to answer based on prior reflection.