Quilter has announced the rebrand of its digital investment service, formerly known as NuWealth, to Quilter Invest — a move that aligns the business more closely with the Quilter brand and its wider client proposition.

The refreshed identity marks the next step in Quilter’s strategy to create a clear, connected pathway for investors at every stage of their financial journey. The platform aims to provide accessible investment options for individuals who are not yet ready for full financial advice but still want professional support managing their money.

Under the Quilter Invest name, clients will benefit from a simpler, more intuitive digital experience while remaining connected to the broader Quilter ecosystem. For advisers, the rebrand strengthens opportunities to build relationships with clients earlier — particularly younger generations or those new to investing — who may later progress into advised services.

By consolidating NuWealth under the Quilter umbrella, the group continues to reinforce its position as one of the UK’s leading integrated wealth management firms, focused on helping clients make confident, long-term financial decisions.