Before even considering a sale, take the time to clearly define your personal and professional goals.

What do you hope to achieve through the sale of your company? Is it financial security, more time for family, or the opportunity to pursue other passions? Having a clear understanding of your objectives will help guide you through the selling process and provide a sense of purpose.

This video is a chat between Louise Jeffreys and Michelle Hoskin, talking through why the objective is significant to yourself and where to start, and how to benchmark your objectives against the market.