Putting your business up for sale can be an emotional decision. But think like a buyer to get the most value out of the deal.

The greatest mistake you can make when selling your business is not to change the way you think about it. You have built that company with blood, sweat, tears and some eye-watering personal collateral. The risks, the rewards, the relationships – the business owes its DNA to you. It is your baby. And now it’s time to sell, you are keen that the buyer will see how much care and toil you’ve invested to make it successful.

But the buyer doesn’t really care about the thrills and spills of building your business. The buyer is uninterested in trophy cabinet stories. What the buyer wants is to find an IFA that is profitable, stable and compliant.

This video will guide you through a few of the ways you can make sure that is what buyers see when they take an interest in acquiring your business.

Gunner & Co. is offering a free market overview to help you gain a deeper insight into business trends and valuations. If you are looking to sell your business, book your confidential 45 minute phone call here.