BRI Wealth Management expands with acquisition

BRI Wealth Management has acquired West Midlands Wealth Management, adding £50m in client assets. The deal strengthens BRI’s position as a regional consolidator focused on clients.

The Coventry-based firm acquired West Midlands Wealth Management, founded in 2015 by Ian Gough. Gough has been in financial services since 1987. This acquisition reflects a trend of independent firms seeking growth without private equity backing.

Client-first approach drives the deal

Dan Boardman-Weston, BRI’s chief executive, praised Gough’s long-standing client relationships. He said the acquisition shows BRI’s commitment to a client-focused model.

Gough called the deal a milestone for his firm and clients. He highlighted the cultural fit between the two businesses, especially their focus on personalised advice. He added that clients will benefit from greater expertise and resources for long-term financial planning.

Building regional scale through acquisitions

BRI currently manages around £800m in client funds. The firm has been growing steadily through acquisitions. Last October, it bought FutureFocus Advisory Limited, adding £40mn in client assets.

Boardman-Weston said client enquiries and inflows are reaching record levels. He highlighted the growing team and clear value proposition. He believes BRI is well-positioned for continued expansion across the West Midlands.

Changing landscape of advice firm consolidation

The West Midlands Wealth Management acquisition illustrates a shift in the market. Some firms are seeking growth and succession outside private equity structures. This approach emphasises continuity of service and long-term client relationships.