Merian rebrands as acquisition by Jupiter finalises

Merian Global Investors, which was purchased by Jupiter AM last year, will have its funds rebranded. Merian UK Alpha fund will become Jupiter Alpha Fund, while Merian Systematic Equity fund range will be renamed to Jupiter Merian. 

Six Merian funds will retain the Merian brand for the meantime, including Merian UK Equity Income. 

The rebrand marks the final stages of integrating Merian into Jupiter as a unified business under one brand. 

Jupiter’s global head of distribution Phil Wagstaff says: “The Jupiter brand has a long heritage. While the essence of the brand hasn’t changed, we believe that this new visual identity builds on this established heritage while also reflecting the active, innovative, international asset management firm we are today.”

The acquisition took place only two years after Merian was founded by Richard Buxton, as a split off from Old Mutual. The name Merian pays homage to the artist and scientist Maria Sybilla Merian – as Buxton commented: ‘The Merian name represents [our] core belief that investors should not be constrained by a ‘house view,’ demonstrating our understanding that investment can be considered both an art and a science.”