Perspective acquires Jones Hill in Bradford on Avon

Perspective Financial Group Ltd (Perspective), the national financial planning and wealth management group, has announced that it has acquired Jones Hill, the award winning independent financial advisory firm based in Bradford on Avon, Wiltshire. This is Perspective’s 36th acquisition since it was founded in 2008, and its first since CBPE Capital LLP’s major investment in the Group in December 2019.

Jones Hill will become part of Perspective’s long-established Marlborough office, though the office in Bradford on Avon will remain. The firm was founded in 1996 in Trowbridge before moving to Bradford on Avon in 2014 where it has established an excellent reputation and strong client base under Brian Hill, its Managing Director. Brian will exit the business whilst Jones Hill’s other staff will transfer to Perspective.

Jones Hill was rated by VouchedFor in 2020 as the third highest rated sole practitioner firm in the UK.  Previously, Jones Hill was a regional finalist for Best Pensions Advice Firm of the Year in 2017 and Financial Adviser Firm of the Year in 2016. The firm has established a niche for advising ex-military personnel and their families. Jones Hill currently advises 160 clients and manages £44m of client assets.

Two members of the Jones Hill team will immediately join Perspective’s highly respected in-house Training Academy where they will continue to develop through working towards advanced financial planning qualifications under the guidance of experienced advisers who provide ‘on the job’ training and support.

Ian Wilkinson, Chief Executive Officer of Perspective Financial Group Ltd said: “This acquisition is consistent with our overall growth strategy to acquire quality client banks from IFAs looking to retire or exit the industry, local to our existing office network, as well as opening new hubs in other carefully selected locations.

“It reinforces our position as the consolidator of choice for IFAs in this position.

“We believe our offering for these types of business is very compelling with our strong client-centric, ethical approach providing an excellent home for the retiring or exiting IFA’s clients, and our appealing deal structure.”

Brian Hill, Managing Director of Jones Hill commented:

“After 15 years in financial planning, I felt it was the right time to seek new challenges.  Although there were quite a number of interested firms, it was clear early on that Perspective’s tried and tested approach would help secure our client’s financial planning needs and provide a stepping stone for Jones Hill staff.

“It is testament to a shared ethos that we completed the entire process during lockdown and turbulent market conditions.  I wish the team at Perspective every success.”

Gunner & Co. represents a number of IFAs and financial planning firms in the process of selling to Perspective. If you would like to understand their proposition contact