Sanlam Wealth completes rebrand as Atomos

Sanlam Wealth, the business acquired from Sanlam UK by funds managed by Oaktree Capital Management, has officially rebranded to Atomos.

Meaning “uncuttable” or “indivisible” in ancient Greek, Atomos aims to be the UK’s first truly hybrid wealth manager, bringing together all the benefits of face-to-face service with the access and convenience of modern digital tools.

Atomos CEO, Jonathan Polin said: “In a fast-changing world, we understand that people want greater flexibility around how their money is managed. The various covid lockdowns not only changed the way people engage with their savings and investments, they supercharged their expectations too. Atomos is here to exceed these expectations and enrich the lives of our clients well beyond wealth.”

Continuing, Jonathan said: “Our new brand is more than just an updated identity, it’s the start of an exciting new chapter. This whole project has focussed on the needs and expectations of our clients and has been grounded in their feedback, as well as insights from our industry
and our colleagues. The response to our new name has been fantastic, and we look forward to building a modern and responsive business that makes the dreams and financial ambitions of our clients a reality.”

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Louise Jeffreys is managing director of Gunner & Co, an IFA broker with values based on strong relationships built on trust, credibility and value.

Gunner & Co. specialise in IFA sales, IFA business sales, retiring IFAs and IFA client bank sales.