Jon is part of the origination team at Gunner & Co., working closely with financial planning business owners to navigate succession planning, business valuation, and exit strategy decisions.

He focuses on building long-term relationships, helping IFA owners interpret market dynamics, understand buyer behaviour, and position their businesses for a stronger outcome, whether that’s a near-term sale or longer-term preparation.

Commercially minded and consultative in his approach, Jon supports founders at every stage, from early-stage planning through to exploring deal structures, timing, and achieving the right buyer fit in a competitive M&A market.

Outside of work, Jon is passionate about music and spends much of his free time playing bass guitar.