WestBridge Group rebrands to WBR following acquisition of SSAS book

WestBridge Group has announced a rebrand following the acquisition of the client books of Rowanmoor Executive Pensions. Rowanmoor, which went bust last September, has sold its client books of 3500 small, self-administered pension schemes (SSAS). 

WestBridge Group will be rebranded to WBR Group.

WBR chief executive, Tom Moore, commented: “We have made no secret that we are acquisitive for the right books of business and have shown how we can successfully integrate them into the model.

“We are creating a hub of Ssas excellence, with a dedicated account manager model that is hard to beat.”

The deal is in line with WBR’s SSAS growth strategy – following on from the Group’s acquisition of James Hay’s SSAS books back in 2021.

Mr Moore continued: “The business has grown and evolved since its launch in 2016, particularly in the last two years, and we want to ensure that our brand and identity work continues for many years to come.

“It is important to acknowledge the businesses that have joined us through acquisition and to have a clear business strategy that everyone understands and can focus on. That is why we have also unveiled a fresh and modern brand identity and a new name, WBR Group.” 

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Gunner & Co. specialise in mergers & acquisitions, IFA sales, IFA business sales, retiring IFAs and IFA client bank sales.