Foster Denovo, the multi-award winning national financial advisory firm, has agreed to acquire Hampshire firm Creative Financial Solutions. This significant milestone, marking their second acquisition in as many months, reinforces their substantial presence in the South East region.

The adviser team at Creative Financial Solutions, set up by Duncan Sherlock in 2000 and joined in 2006 by Simon John, collectively boasts over 70 years’ experience in financial services and advises on £110m of assets on behalf of 245 family units across London and home counties. They benefit from the dedicated expertise of a team of highly experienced individuals, consistently delivering exceptional service to their clients.

In September, Foster Denovo announced that it had agreed a deal to acquire North East Chartered Financial Planning firm Wade Financial. Both deals are subject to FCA approval.

In February 2022, Foster Denovo secured up to £100m funding from minority stakeholder, Crestline Investors, for a bold five-year growth strategy leading on cultural and propositional fit. Since then, it has completed 10 internal practice buy outs (PBOs) for 18 advisers, which have contributed to a tripling of the Group’s EBITDA.  Foster Denovo believes its commitment to putting cultural and propositional fit first creates highly successful integrations and the Group sees itself as a facilitator rather than a consolidator, offering a flexible approach to ensure any deal works for all stakeholders.

Roger Brosch, CEO of Foster Denovo, commented: “Duncan and Simon have built a great business and a loyal client base. Both bear testimony to their clear client focus. Culturally, and propositionally, this is a perfect fit for both businesses. I look forward to us joining forces to continue offering Creative Financial Solutions’ clients the very best service and advice.”

Creative Financial Solutions Founder, Duncan Sherlock added: “Our client focused approach and shared culture of prioritising people, has found a perfect home with Foster Denovo. This exciting new chapter will enable us to further enhance the value we bring to our clients while continuing to uphold the values and culture that have been the cornerstone of our success. Together, we are looking forward to creating even greater opportunities for our clients and our talented team.”


If you are looking to sell your business, find out more about the selling your business to Foster Denovo (or others) Gunner & Co. can help you. Book a meeting with our Proposition Director Josh here