Selling an IFA, Wealth Management or Financial Planning Firm.

We know that you will only sell your business once, and just as you know the importance of being a trusted partner to your clients for financial advice, we understand the importance of assisting you through each step of the sale process.

We have worked with hundreds of business owners, with a myriad of objectives. Our knowledge of the buyer market and our proven track record of matching your objectives with a set of appropriate buyers is what sets us apart.

With you every step of the way.

Unlike other business brokers, we will be by your side every step of the transaction. Our focus is on equipping you with the knowledge tools and resources to make the right decisions for you, your clients and your team.

When it comes to working together, we offer you two choices: A ‘Sell-Side Mandate’, where we work directly for you throughout the project, or a ‘Buy-Side Mandate’, where we work together to identify the right partner for succession from our list of partners.

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Why clients recommend us.

  • From the first introductory phone call to the last messages of congratulations, we never once regretted our decision to use the services of Louise and her team at Gunner & Co. Louise not only gained a clear understanding of our business and how to promote it to potential buyers, but she quickly understood us as individuals, our values, aspirations and ambitions. With her extensive knowledge of, and expertise in, the M&A marketplace she provided straight talking, jargon free and timely advice and guidance throughout the process. We will forever be indebted to Louise for her constant availability, professionalism, honesty, reliability, good grace, patience, and humour, and on occasions for being the buffer for the inevitable frustrations which go with the territory of selling a business. We unhesitatingly recommend Louise and her team at Gunner & Co and wish everyone at the firm continued success.

    Mark Howell - Capel Court Plc

  • I first met Gwill and the team at Gunner & Co. several years ago at one of their events, and over the intervening years we have worked together to define and plan our exit strategy, which we have now successfully executed.  On top of an excellent level of expertise, my colleagues and I found the ongoing support and guidance Gwill provided to be top notch, and the overall service was extremely professional from start to finish.  I felt the options presented to us were well thought out and the party we eventually went with are a great fit for us personally, as well as for our clients, and we are thoroughly pleased with the outcome.  The selling process is much more complex and involved than we had initially expected it to be, and if you are considering what the best plan of action is then I highly recommend that you start with a conversation with Gunner & Co.

    Raymond Pirrie - Rosemount Asset Management Ltd

  • Louise knows the market and was at all times efficient, helpful and responsive. As Gunners are paid by the buyer (I owned the vendor), I was mindful of the potential conflict of interest but at no time did I feel this was an issue. I'd be happy to recommend Gunner & Co and Louise to any other advisory firm looking to find a buyer....

    Dave Lamb - Gibson Lamb & Company LLP

  • I used Gunner & Co for the sale of my business. They provided shortlists of potential purchasers which were fully in line with my requirements and throughout the transaction were professional, approachable and helpful. I would not hesitate in recommending them to advisers wishing to sell.

    Kirsten Dalton - Professional Financial Centre (Thames Valley) Ltd

  • Having held hands with many accountancy clients through their business disposals,  I assumed we would be well placed to go it alone in the sale of our IFA arm.That assumption was misplaced as from the time I took a follow up call from a webinar from Gwill at Gunner & Co. I realised how valuable they were in the process. Not just in terms of sourcing suitable acquirers but they helped clarify the outcome we were seeking and guide us in the selection of Wren Sterling as our perfect match. Thanks Gwill and colleagues. Couldn't have got there without you!

    David Wright - TW Financial Planning

  • Gunner & co. are the best IFA broker by far. My experience in selling my IFA Practice with the help of Gunner & Co. has been second to none. Louise was kind enough to meet me face to face in London twice when I had started to think about succession including personally meeting my wife which helped put her mind at ease. I approached Josh from Gunner’s and told him about my requirements for the type of buyer I now wanted to engage with. Josh carefully took my needs and preferences into account and in very short order introduced me to six high quality firms who were interested in meeting with me. All the meetings were arranged seamlessly with Josh attending the initial meetings for support and I ultimately progressed with Skerritt’s who not only ticked all my boxes but moved the quickest to progress matters. I am pleased to say that we completed the sale to Skerritt’s at the end of November following a much shorter 9-month total timescale than my first experience. Having dealt with all the main UK IFA Brokers I found Gunner’s to be outstanding and I have no hesitation in recommending Louise and Josh as your first port of call if you are considering your options for your firm.

    John Chadwick - Chadwicks IFA

  • We’ve had a long relationship with Gunner & Co. which has resulted in a number of successful transactions. We’ve particularly appreciated how they understand our business and use this to bring opportunities which aligns the needs of both the buyer and the seller.

    Gordon Kerr - Ascot Lloyd

  • Gunner & Co. sourced the second acquisition for Lumin Wealth with the introduction of Everett Macleod which was a perfect fit for the types of businesses Lumin is interested in working with. Throughout the process the team at Gunner were extensively involved, so much so that we managed to complete the transaction within 3 months of the first meeting which is a testament to the assistance they provided throughout. I would recommend Gunner & Co to all prospective vendors.

    John Cusins - Lumin Wealth

  • Having had a very poor experience with another broker previously I found Gunner and Co. to be everything I feel I needed. Gwill Evans in Bristol was my contact from start to finish, providing answers to my questions and to many more I didn’t realise I needed to ask! Gwill demonstrated an excellent understanding of the market from both a seller and buyer perspective. He helped the negotiating process in the most professional way and was always available to provide updates, information and reassurance

    Mark Dyer - Wescliff Financial Services

  • When I put my business up for sale I was recommended to Gunner & Co. The broker who looked after me was Gwill Evans, he was very helpful and professional in finding a buyer who was interested in a specialist client bank like mine. This process took some time but Gwill was patient, tenacious and always helpful, until the right company was found. The outcome of this sale/ purchase has been great , not only for me as an existing I.F.A. but for my clients. The company recommended to me by Gwill have been very flexible and a pleasure to work with during the hand-over period. I would certainly recommend Gunner & Co. to my fellow IFAs.

    Roger Holloway -JB Financial Services

  • From the first introductory phone call to the last messages of congratulations, we never once regretted our decision to use the services of Louise and her team at Gunner & Co. Louise not only gained a clear understanding of our business and how to promote it to potential buyers, but she quickly understood us as individuals, our values, aspirations and ambitions. With her extensive knowledge of, and expertise in, the M&A marketplace she provided straight talking, jargon free and timely advice and guidance throughout the process. We will forever be indebted to Louise for her constant availability, professionalism, honesty, reliability, good grace, patience, and humour, and on occasions for being the buffer for the inevitable frustrations which go with the territory of selling a business. We unhesitatingly recommend Louise and her team at Gunner & Co and wish everyone at the firm continued success.

    Mark Howell - Capel Court Plc

  • I first met Gwill and the team at Gunner & Co. several years ago at one of their events, and over the intervening years we have worked together to define and plan our exit strategy, which we have now successfully executed.  On top of an excellent level of expertise, my colleagues and I found the ongoing support and guidance Gwill provided to be top notch, and the overall service was extremely professional from start to finish.  I felt the options presented to us were well thought out and the party we eventually went with are a great fit for us personally, as well as for our clients, and we are thoroughly pleased with the outcome.  The selling process is much more complex and involved than we had initially expected it to be, and if you are considering what the best plan of action is then I highly recommend that you start with a conversation with Gunner & Co.

    Raymond Pirrie - Rosemount Asset Management Ltd

Gunner & Co's Unique Seller Service Proposition.

  • 1. Build your knowledge and objectives.

    Our first step with you will be to build your knowledge of the selling process and develop and define your succession plan objectives.

    This session can include a bespoke market map, to help you understand the right buyer for you, a business valuation and a broad set of objectives covering yourself, your clients and your team.

    1. Sign up to our fortnightly newsletter here.
    2. Register for a Gunner & Co. workshop or webinar.

  • 2. Build your dream team.

    We will help you identify which additional support you will need to deliver the plan. This may include a specialist accountant, due diligence partner or experienced solicitor.

  • 3. Initial Fact Finding.

    Once you have a strong understanding of your objectives, we can work with you to identify the key differentiators in your business to best position it for sale.

    This is a very important step, where we will use our expertise and market knowledge to build a marketing strategy which will deliver on your objectives.

    This will include:

    • Developing market materials signed off by you
    • undertaking detailed and comprehensive research to identify the buyers that are compatible with your profile. We currently work with in excess of 140 credible buyers nationally
    • Initial meeting strategy and execution
    • Shortlisting

    Gunner & Co. have a guide to help prepare for such meetings: Download it here.

  • 4. Offer Qualification and commercial negotiation.

    Once we have shortlisted potential buyers we will manage the offer process. Here you will receive our guidance on structuring the right deal to meet your objectives, which will cover not only the price paid, but many other key deal term factors. Our role here is essential, managing your expectations and the buyers strategy.

  • Deal Management.

    Upon accepting an offer, we will guide you through each step of the deal process itself, including

    • Due diligence
    • Purchase agreements and the legal process
    • Completion
    • Post completion obligations

Recent deals.