Loyal North, the holding company for a collective of UK advisers and wealth planners, has around £1.5bn assets under management.
PWFS will join forces with one of Loyal North’s subsidiaries, H&D Financial Planning. Paul Wallis, PWFS’s founder and principal, will join H&D as a senior financial planner, in line with Loyal North’s signature strategy of maintaining its subsidiaries’ autonomy.
H&D joint managing directors Simon Evans and Will Green said: “We are both thrilled to welcome Paul and PWFS to the H&D team and the wider Loyal North group.
“This acquisition marks the first step in our growth plans to build Loyal North’s southeast presence into a £300m truly holistic financial planning business.
“Paul has built an excellent business and we are looking forward to driving the next phase of growth for our combined businesses.”
Mr Wallis said: “We have always believed in putting our clients first, and that is why H&D, combined with the personalised and regionalised approach of Loyal North was the perfect fit for us.
“As part of Loyal North, we are also excited to access their central support team and resources, which will enable us to provide an even greater focus on our clients.”
Debra Dry, Loyal North group acquisition director, commented: “PWFS is a great addition to our group and H&D. We look forward to supporting these businesses as they grow and build on the excellent service they provide to clients.”
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