Sanlam Wealth announces new name following acquisition

Sanlam Wealth has announced its new name, atomos. The rebrand comes after Sanlam Wealth was acquired from Sanlam UK by funds managed by Oaktree Capital Management.

The new brand, designed by agency MadeBrave, will be officially launched later in 2022. The name, meaning “indivisible” in ancient Greek, was chosen to represent a strong internal culture of collaboration, inclusivity and diverse perspectives.

atomos aims to be the first truly digitally-enabled, hybrid wealth business in the UK. Its stated aim is to offer the best of both worlds; prioritising superior client service, and giving clients “complete control of their financial world”, through advice-led wealth management.

In February, the business announced new appointments to its executive committee including Haig Bathgate as Head of Investments, Niral Parekh as Chief Operating Officer and Christopher Kraft as Chief Commercial Officer. Nicola Fraser remains Chief Financial Officer and Jonathan Polin is Chief Executive Officer. More recently, the executive committee has been joined by Emma Browning who takes up the role as Assurance Director.

Jonathan Polin, Chief Executive Officer, said: “We are delighted to announce our new name, which we feel truly reflects the business we are. The opportunity to forge a new identity and set clear aspirations for our culture and client service is the first vital step which differentiates us from an industry that has become homogenised.

“atomos will offer clients a service that is bold and forward-looking while maintaining the personalised bedrock that wealth management is built on”.

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Louise Jeffreys is managing director of Gunner & Co, an IFA broker with values based on strong relationships built on trust, credibility and value.

Gunner & Co. specialise in IFA sales, IFA business sales, retiring IFAs and IFA client bank sales.